Did you know a poorly written cover letter can keep you out of the interview room? Avoid these common pitfalls and write cover letters that truly get noticed. 💡
❌ Mistake #1: Using Generic Greetings
Starting with “To whom it may concern” or “Dear Sir/Madam” feels impersonal and outdated.
✅ How to Fix: Personalize Your Salutation
Research the hiring manager’s name or use a specific job title, like “Dear Marketing Manager.” Personalization shows you’ve done your homework and grabs attention.
❌ Mistake #2: Repeating Your Resume Word-for-Word
Your cover letter shouldn’t just mirror your resume—it needs to add context and personality.
✅ How to Fix: Tell Your Story
Explain why you’re excited about the role and how your unique skills meet the company’s needs.
❌ Mistake #3: Focusing Too Much on Yourself
A cover letter that only lists your achievements can feel self-centered.
✅ How to Fix: Show You Understand Their Needs
Research the company and tailor your letter to explain how you’ll solve their challenges or contribute to their goals.
❌ Mistake #4: Writing Long, Dense Paragraphs
Blocks of text are overwhelming and easy to skip.
✅ How to Fix: Use Short Paragraphs and Bullet Points
Make your letter easy to read and highlight key achievements with bullet points.
❌ Mistake #5: Forgetting a Strong Call to Action (CTA)
Not closing with a clear next step leaves your cover letter feeling unfinished.
✅ How to Fix: Include a Clear CTA
End with enthusiasm and a request for an interview or meeting.